EFFEX
Corporate branding | Brand Book & Brand Guidelines
Effex is a company specializing in the development of software and database solutions for container transportation. In 2020, I was involved in designing a logo and creating a corporate identity for the company.
The text-based logo features a stylized representation of a shining star at the center of the letter "X". This symbol represents the complexity of logistics, inspired by the image of early traders guiding caravans along the Silk Road using the stars as a reference point.
The text-based logo features a stylized representation of a shining star at the center of the letter "X". This symbol represents the complexity of logistics, inspired by the image of early traders guiding caravans along the Silk Road using the stars as a reference point.
In addition to the logo, a brand style guide was created to maintain consistency in the company's visual identity. This guide outlines the core elements of the corporate identity, including proportions, color palette, graphic style and rules for material placement. This has helped ensure that the company's branding remains consistent across all platforms, including its website, marketing materials and product packaging.
