FineDesignGroup

Corporate branding
FineDesignGroup is a manufacturer and distributor of designer home goods, including accent furniture, lighting, textiles, and decor. They also exclusively distribute several European brands.
I have been working with this passionate team of professionals for many years, and we have built a strong friendship. As a designer, I was responsible for creating their logo and other key brand identity elements. The logo features the monogram "FD" creatively merged into a unique symbol.
The monogram for FineDesignGroup is a combination of the letters "F" and "D", which are designed to create a cohesive and unified image. The "F" has a bold and geometric shape with a curved top left corner, while the "D" is integrated into the overall structure in a circular form on the right side. The overall design of the monogram is minimalist, clean, and modern. The rounded shapes create a sense of balance and harmony, and the use of negative space ensures clarity, making the logo stand out even at smaller sizes. Underneath the symbol, the typeface for "FineDesignGroup" is in lowercase and has a simple and contemporary look, which complements the overall aesthetic of the logo.
Smart Solutions
As part of my collaboration with FineDesignGroup, I designed the logo and brand identity for their Smart Solutions line of functional kitchen accessories. The logo features a stylized "S" that is made up of geometric shapes, symbolizing kitchen utensils and blending practicality with minimalism. The rounded and quarter-circle forms of the logo suggest items such as plates and bowls, and the clean sans-serif typography emphasizes a modern and intelligent lifestyle. The tagline "Designed for Smarter Living" reflects the brand's emphasis on practical and thoughtful design solutions that enhance the user's daily life.
Bergenson Bjorn
As part of my work with FineDesignGroup, I created the logo and branding for Bergenson Björn, a company that specializes in minimalist furniture, modern lighting and decor. The logo consists of a stylized "B" that resembles the Scandinavian cross, which is a symbol found on the flags of several countries in the region, including Denmark, Iceland, Norway, Finland and Sweden. This element of the design reinforces the company's Scandinavian heritage and identity, while also emphasizing its clean and modern aesthetic.
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