FIS Group

Corporate branding
In 2024, I developed the logo and corporate identity for FIS, a leading Russian provider of no-code platforms and Business Process Management (BPM) systems. While minimalist in design, the logo encapsulates meanings connected to technology and programming. Its central shape resembles a button or interface element, representing the smooth interaction between users and software. This clean, intuitive design mirrors the philosophy behind no-code platforms, which aim to streamline development processes and enhance accessibility.
The rectangular frame around the "FIS" name resembles the visual structure of schemas, subtly referring to the architecture of business processes and automation systems. The rounded edges give the logo a sense of fluidity and modernity, highlighting the flexibility and adaptability of FIS solutions - qualities that are essential for their no-code platforms.. This combination of elements, in a clean and straightforward design, embodies the idea that complex technological processes can be presented in a simple and user-friendly manner, which is exactly what FIS solutions strive to achieve.

A thin white outline that forms a general rectangular shape can be used to create a dynamic field, inside of which marketing messages or graphic elements can be placed.
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