Frankie Pizza
Brand Identity, Signage & Environmental Graphics
Frankie Brooklyn Style Pizza, launched in 2018 by Sergey Krylov and Rinat Kuzin (formerly of Zotman Pizza Pie), continues the legacy of creative pizzas. Guests can customize their order with two unique toppings on one pizza. Every pizza is served with signature piri-piri sauce and aromatic oil, with crispy crusts meant to be enjoyed with aioli and tomato sauce. The logo design was inspired by the façade of their first location, later evolving to feature a disco-style mascot—a symbol of American freedom with sunglasses and a wild mane of hair.