GLUSCO
Retail branding | Logo design, Brand Identity & Brand Guidelines
The GLUSCO gas station network is a brand with a complex history and challenging development journey. However, at its inception in 2016, the brand was envisioned as a premium gas station chain, offering the highest standards of service. The key design element was a diamond shape, symbolizing multiple meanings, which became the foundation for the logo and visual identity. The rich ultramarine blue paired with gold accents further emphasized the brand’s premium positioning.
