Gold'n Apotheka

Brand Identity | Packaging

Gold'N Apoteka produces over 250 products, including supplements, superfoods, probiotics, mushroom complexes, collagen, and vitamins. In 2021, I developed the brand's logo and the initial range of vitamins.
A signature element of the packaging is the vibrant gradient prints on transparent film, created through a special printing technique we pioneered with the client and a print shop. Paired with amber glass bottles and minimalist typography, the design strikes a balance of simplicity and elegance, standing out in a competitive market.

As the brand evolved, I developed new packaging concepts for children's gummy vitamins and special superfood series made from natural ingredients. The packaging architecture shifted, introducing fresh elements while maintaining the brand's core recognizability. These updates reflect the brand’s commitment to innovation without losing its identity.

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