ENO WINE & SPIRITS
Retail branding | Logo design & Brand Identity
The creation of the logo for Moscow's ENO wine bar started with the central letter "N". The team wanted to include the idea of a wine bottle in the design, while keeping it clean and modern. After experimenting and iterating, we came up with a design that uses negative space to create the shape of a wine bottle within the "N".
The color scheme was also carefully chosen to convey the sophistication and elegance of the wine bar. The main color used is a deep green, reminiscent of the color of wine bottles. This is complemented by a rich, warm gold color that adds a touch of luxury to the brand. To further develop the brand's visual identity, the team created a series of colorful patterns to be used in marketing and promotional materials. These patterns incorporate the bright color scheme and feature bold, eye-catching designs that reflect the energetic and vibrant atmosphere of the wine bar.
Overall, the ENO wine bar's new logo and corporate identity effectively capture the essence of the brand and create a cohesive visual language that communicates its unique personality to customers.
