FOOD UNION

Corporate branding

A significant portion of my portfolio comes from the years I spent working at the Moscow office of the international branding agency, Mildberry. There, I had the opportunity to contribute to several impactful projects, including the development of the logo and brand identity for Food Union. This project stands out for its scale and longevity, and it's particularly rewarding to know that my logo created in 2010 remains unchanged today, continuing to represent the brand across a vast range of high-quality products.

The logo for Food Union consists of three distinctly colored circles, each representing a key brand value. The blue circle symbolizes Boldness, representing the brand's ambition to innovate and lead in the industry. The yellow circle represents Commitment, denoting their dedication to quality and consistency in their products. The green circle conveys Fun, highlighting the joyful and approachable nature of the brand, as well as the delight its products bring to customers. Together, these colors create a visual representation of Food Union's core principles, encapsulating them in a simple and memorable manner.

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