Russian Railways
Corporate branding | Brand Book & Brand Guidelines
I joined the amazing team at Mildberry in 2008 and the Rebranding Project for Russian Railways was my first significant project.
Together with an experienced team of strategists, art directors, and designers, we created a comprehensive range of designs for marketing materials, advertising materials, souvenirs, and corporate products that were aligned with the new corporate identity.
Together with an experienced team of strategists, art directors, and designers, we created a comprehensive range of designs for marketing materials, advertising materials, souvenirs, and corporate products that were aligned with the new corporate identity.
The experience of working on the rebranding project for Russian Railways has been incredibly beneficial. It has allowed me to gain a wide range of skills and knowledge, which I have since been able to apply in other projects throughout my career.
After more than five months of hard work on the project, we have created a comprehensive brand book that outlines the principles and guidelines for implementing the new corporate identity across various media platforms. This brand book is a crucial component of the project because it provides clear directions and standards for consistently and effectively using the new corporate identity.
