GRAPE MARKET
Retail branding | Logo design & Brandbook
In 2021, a project was initiated to establish a network of grocery stores in Kaluga and Moscow. This project entailed the creation of various graphic concepts, as well as the comprehensive development of a brand book and visual identity elements. I began by researching the target audience and analyzing current market trends in the grocery industry. This research informed the creation of graphic concepts, including a range of color schemes, typography, and logo designs. These concepts were presented to the client, who carefully considered them and provided feedback. Based on this feedback, a final design was chosen.
As soon as the logo and graphic design were finalized, I created a brand book that outlined the key principles of visual identity and brand communication. This included guidelines for the logo, color scheme, typography, images, and tone of voice. These guidelines ensured consistency in all aspects of branding and helped establish a strong, recognizable identity in a competitive market. Overall, the project was a success, and the new supermarket chain received positive feedback from customers in Kaluga and Moscow.
