Georgia Selections
Corporate branding | Brand Book & Brand Guidelines
In the beginning of 2019, I worked on creating a logo and brand identity for a remarkable company called Georgia Selections. This project was a unique and significant undertaking that incorporated many aspects of Georgia, a country known for its beautiful landscapes, delicious cuisine, exquisite wines, pristine mineral water, and organic foods. The logo represented excellence and celebrated the finest products that Georgia has to offer. What made this project especially meaningful was the fact that it was commissioned not only by clients, but by true friends who share my passion for the unique qualities of Georgia.
The logo design was inspired by the idea of combining the letters "GS" into a monogram. The letters were carefully arranged to create a stylized representation of the Georgian flag, which became the central element of the logo. Additionally, various other branding elements were developed that incorporated the monogram and textual content.
To complete the project, I have created a small brand book that outlines the main characteristics of the brand. This book includes specifications for the logo, color scheme, typography, images, and tone of voice. It also provides examples of how the brand should be represented in various touchpoints, such as business cards, packaging, and store signage.
